FIFA World Cup and Franz Beckenbauer
Football is the most popular sport in the world. It has a huge following and millions of people watch football matches every day. Football leagues are organized at national and local levels, and footballers across the globe make a living by…
947Jairzinho was very Special at Mexico 1970
The 1970 World Cup was held in Mexico. The tournament was one of the most spectacular in history and also the most controversial one. Jairzinho, a dynamic right-winger, played a key role in Brazil winning their third World Cup title thanks to…
1346ESPN has the Future TV Rights - FIFA World Cup
With broadcasting rights to major sporting events having become increasingly lucrative, sports broadcasters are willing to pay top dollar to air games in their programming schedules. This has led to traditional and digital media outlets alikeES…
922FIFA World Cup and the Income from Television
In the world of sports marketing, the FIFA World Cup stands alone for the potential it offers. The international tournament takes place every four years and is the biggest event in world football. The last World Cup final was watched by an…
853TV rights and Advertising - FIFA World Cup
The World Cup is the pinnacle of football, and it’s also the moment for advertisers to reach a wider audience than ever before. The best part is that the event is held once every four years, which means brands have limited opportunities to…
892FIFA World Cup - Adidas Tango Football Boots
The FIFA World Cup is the most prestigious football tournament in the world, and every four years players from across the globe come together to compete for international glory. The competition gives football fans a chance to witness some of the…
888The History of the Football Boot
Football has evolved into a global sport with strategies that are constantly evolving. As such, equipment and apparel have also progressed to ensure players are safe during games and comfortable when training. From the cleats and hats worn on…
1129All Adidas FIFA World Cup Official balls
Every World Cup, Adidas releases a new ball with different innovations. The most noticeable is the change in colors. From yellow to green and blue and orange, there have been various colors of FIFA World Cup footballs. This not only makes the…
1017The First Official ball for the FIFA World Cup
When you think of the FIFA World Cup, you most likely think about great football and outstanding players. However, what stands out, even more, is the Official Game Ball – each edition hosts its very own exclusive design. The latest FIFA World…
926France Hosts and wins the FIFA World Cup 1998
The first World Cup to be hosted jointly by two countries was staged in France and host nation Belgium between June and July 1998. The tournament was the first to employ goal-line technology, as well as the third installment of the ‘ group of…
1224Scotland and the FIFA World Cup
The 1978 World Cup was one of the most memorable in the history of the competition not just for Scotland, who made it to the final 16, but also for neutral viewers. This was a fascinating and unpredictable edition of football’s showpiece…
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